#SPONGEBOB SQUAREPANTS MOVIE GAME TV#

РІР‚Сљ a loud and clear call to action that there is a need to see their stories on the big and small screen,РІР‚СњР’В says Winnie Cheung, senior director of digital consumer insights at Nickelodeon. The uptick may seem small, but itРІР‚в„ўs significant considering that 40% of AAPI kids surveyed by NickelodeonРІР‚в„ўs Shades of Us study between 20 disagree with how they are shown on screen. РІР‚СљThe only thing holding audio back is discoverability, but with a growing range of studio and curation models, even that is getting better,РІР‚Сњ he says.Р”Р„sian and Pacific Islander representationР”В«etween January 1 and May 25 this year, demand for kids programming with Asian American and Pacific Islander (AAPI) leads saw 9% growth in popularity compared to the same period a year prior, according to Parrot Analytics. Room to experiment with genres and production techniques, potential to both snack and binge content, and the fact that podcasts are less expensive to create than animated or live-action video-thus being quicker to develop, produce and distribute-are just a few of the advantages audio-only content offers creators, says Kleeman.

#SPONGEBOB SQUAREPANTS MOVIE GAME TV#

РІР‚СљJust as we used to talk about TV capturing eyeballs, thereРІР‚в„ўs a growing realization in childrenРІР‚в„ўs and family media that capturing eardrums has great potential, too,РІР‚Сњ says David Kleeman, SVP of global trends at Dubit. More importantly for the kids space, access to smart speakers in US households with two to 15s grew 20% between April 2020 and April 2021, according to a study by research group Dubit Trends. The flurry of activity is understandable given that the global podcasting market is forecast to jump to US$11.5 billion-a 27% increase over 2019, according to Grand View Research. PBS KIDS also launched the Ready to Learn Podcast Accelerator to fund and support five new kids podcasts and the likes of Sony, Sesame and pocket.watch all invested in new audio content for kids and families. And Nickelodeon partnered with iHeartRadio to develop a slate of new podcasts based on its brands, beginning with Avatar: The Last Airbender and SpongeBob SquarePants. The Jim Henson Company and Zeptolab freshened up their evergreen brands Dinosaur Train and Cut the Rope, respectively. Animation and Disney Channel, which each launched inaugural podcasts.

It seemed like everyone flocked to the audio market this year, including major players like Warner Bros. Here are five trends from 2021 that caught our attention. On-screen representation for Asian, Asian American and Pacific Islander characters gets a well-deserved РІР‚Сљabout time,РІР‚Сњ and we really canРІР‚в„ўt explain the sudden rise in hamsters.

Some trends have been slow burns (hereРІР‚в„ўs looking at podcasts) while others like the use of real-time game engines have skyrocketed in recent months. The year is rapidly approaching its end,Р’В and that means the traditional look-back on dominating trends and themes.

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